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IGNOU MS-68
- Management of Marketing Communication and Advertising,
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(July 2023 - January 2024)

MS-68 Assignment

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IGNOU MS-68 July 2023 - January 2024 - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MS-68 - Management of Marketing Communication and Advertising? Then GullyBaba is the right place for you. We have the Assignment available in English language.

This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the July 2023 - January 2024 session. The code for the assignment is MS-68 and it is often used by students who are enrolled in the MBA (MS) Degree.

Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

IGNOU MS-68 (July 2023 - January 2024) Assignment Questions

1. a) Explain the concept and the role of marketing communication in a FMCG company that you are familiar with.
b) As a marketer foraying into a range of ready to cook packaged food category discuss the consumer variables/key behavior concepts that you wish to consider and why?

2. a) Explain the term communication strategy. Why planning and execution of an advertising firm becomes essential? Discuss by taking an example the proposed framework of promotion strategy.
b) Distinguish advertising effectiveness and advertising research. When do marketers consider undertaking advertising research? Illustrate with an example.

3. a) List out the media options available to a consumer durable brand of your choice. Explain the characteristics, advantage and disadvantages of each of the said media.
b) Comment on the Media Selection, Planning and Scheduling activities. As an advertising agency how would you go about in organizing these activities mentioned above for a new brand of e-motorcycle for its official launch. Discuss.

4. a) Discuss all the various forms of marketing communication method that a marketer can consider. Highlight the benefits and limitation of each of these methods.
b) With the help of online resources and the secondary data available prepare a detailed note on the importance of legal and ethical issues on advertising and their impact on the consumer and the business as well.

IGNOU MS-68 (January 2023 - July 2023) Assignment Questions

1(a) Discuss the concept and role of Marketing Communication with reference to any FMCG company of your choice.
(b) Explain the Consumer Behavior variables that play a key role in the development of marketing communication. Illustrate with a suitable example.

2(a) Discuss the concept of Promotional Strategy. Explain the planning framework of promotional strategy for a new brand of electric bike targetted at high school students.
(b) Pickup any two advertisements each from FMCG category and consumer durable category of your choice. Discuss the below mentioned with reference to the advertisement so selected.
(i) Headline and Color
(ii) Message Design and Positioning
(iii) Size and Shape.

3(a) Explain the elements of an advertising plan. What are the various type of media that are available for advertiser’s and marketers in promoting a new brand of shaving cream for rural markets.
(b) How would you go about in selecting media and in planning and scheduling advertising campaign for a premium brand of women’s jewellary in metro cities.

4(a) When and why it is necessary to measure the effectiveness for an advertising campaign? Discuss.
(b) What is Direct Marketing? Comment on the advantages and limitations of direct marketing.

MS-68 Assignment Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Management of Marketing Communication and Advertising
  • Language(s) English
  • Session July 2023 - January 2024
  • Code MS-68
  • Subject Marketing Management
  • Degree(s) MBA (MS)
  • Course Core Courses (CC)
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

Assignment Submission End Date

The IGNOU open learning format requires students to submit study Assignments. Here is the final end date of the submission of this particular assignment according to the university calendar.

  • 30th April (if Enrolled in the June Exams)
  • 31st October (if Enrolled in the December Exams).

Download Files & Sessions Details

Here are the PDF files that you can Download for this Assignment. You can pick the language of your choice and see other relevant information such as the Session, File Size and Format.

English Language

  • July 2023 - January 2024 14 Pages (0.00 ), PDF Format SKU: IGNGB-AS-MBA-MS68-EN-357
  • January 2023 - July 2023 16 Pages (0.00 ), PDF Format SKU: IGNGB-AS-MBA-MS68-EN-298

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  • All Solved Answers By IGNOU Experts.
  • Available for 3 Times for Download.
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  • Print Ready Format: A4 (21 x 29 x .20 cm (Width x Length x Height)

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