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This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the January 2023 - July 2023 session. The code for the assignment is MS-64 and it is often used by students who are enrolled in the MBA (MS) Degree.
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1. The EPRG framework has implications on the strategy formulation process. Explain with help of example in the India context.
2. What do you understand by the term political risk? In your opinion is it country specific or firm specific or both? Elaborate giving examples.
3. What are the different parties in a letter of credit? Explain the step-by-step procedure of realising export proceeds.
4. Why do you think a company should or should not market the same product in the same way around the world? Explain with the help of suitable examples.
5. With the help of an example explain how a marketing manager can use ”country attractiveness / competitive strength” matrix to define the direction of growth for the organisation.
1. What are the reasons that promote international business concerns to invest in foreign lands? Discuss.
2. Enumerate the elements that make up culture. Why is an understanding of different cultures important to an international marketing manager?
3. Briefly explain the EPCG scheme as envisaged in the current Export Import Policy.
4. What are the relative advantages of standardization/adaptation of an international advertising programme.
5. Outline the procedure for conducting international marketing research, giving suitable example.
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