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IGNOU TS-06
- Tourism Marketing,
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(January 2024 - July 2024)

TS-06 Assignment

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IGNOU TS-06 January 2024 - July 2024 - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment TS-06 - Tourism Marketing? Then GullyBaba is the right place for you. We have the Assignment available in English and Hindi language.

This particular Assignment references the syllabus chosen for the subject of Tourism, for the January 2024 - July 2024 session. The code for the assignment is TS-06 and it is often used by students who are enrolled in the BTS, DTS Degree.

Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

IGNOU TS-06 (January 2024 - July 2024) Assignment Questions

1. Describe the concept of Tourism Marketing along with its features.

2. Explain market segmentation concept and its application in tourism with suitable examples.

3. What is Marketing Research? Discuss the steps of conducting a market research.

4. Explain the concept of Forecasting along with its methods and applications in Tourism industry.

5. Write a detailed note on the role of NGOs in tourism development.

6. Discuss how local cuisines can be marketed as a tourism product.

7. Discuss the major elements of Promotion Mix. Which one, according to you, is the most effective one for promoting tourism products and why?

8. With the help of an example, describe how a tourism product can be developed. Also discuss possible pricing strategies for the same.

9. Describe brochures and their role in Tour Operators Marketing.

10. Write short notes on the following in about 150 words.
a) Importance of Familiarization tours in tourism promotion
b) Role of technology in Tourism Marketing
c) Target markets of Tourist Transporter
d) Seasonality in Tourism

IGNOU TS-06 (January 2023 - July 2023) Assignment Questions

1. Explain, citing relevant examples, why marketing of tourism is a complex process.

2. What is meant by market segmentation segmentation. Discuss variables used for tourism market segmentation.

3. Define competitive analysis and competitive strategies. Why are they necessary in tourism marketing? Give suitable example. 

4. Mention the purposes for which familiarization tours are conducted. Who all would you invite for the tour and which type of destination will be visited? 

5. Define Product Mix, Product line and Product item. What factors should be considered while designing a tourism product? 

6. What is meant by sustainable tourism? How does socially Responsible marketing contribute to the sustainable development of the destination ?

7. Discuss the role and importance of National Tourist Organisation in the marketing of tourism destination. 

8. Write a detailed note on the 5th P in tourism marketing Support your answer with suitable example. 

9. Describe the various levels of the distribution channels for tourism product & services. Also explain the factors which influence the selection of distribution channels. 

10. Write short notes on the following in about 150 words

a) Purpose of market research
b) AIDA Formula
c) Brochures as Promotional tool
d) NGO’s role in creating tourism awareness 

IGNOU TS-06 (January 2023 - July 2023) Assignment Questions

1. प्रासंगिक उदाहरण देते हुए व्याख्या कीजिए कि पर्यटन का विपणन एक जटिल प्रक्रिया क्यों है।

2. बाजार - विभाजन से क्या तात्पर्य है? पर्यटन बाजार के विभाजन के लिए प्रयुक्त होने वाले घटकों पर विचार कीजिए ।

3. प्रतियोगिता विश्लेषण और रणनीतियों को परिभाषित कीजिए । पर्यटन विपणन में इनकी आवश्यकता क्यों हैं? उपयुक्त उदाहरणों के साथ लिखिए।

4. परिचय यात्राएँ आयोजित करने के उद्देश्यों का उल्लेख कीजिए । परिचय यात्राओं के लिए आप किन्हें आमंत्रित करेंगे और किस प्रकार के पर्यटक अथवा गंतव्य स्थल पर जाना चाहेंगे ?

5. प्रोडक्ट मिक्स, DTS लाइन और प्रोडक्ट आइटम की परिभाषा दीजिए। पर्यटन उत्पाद का डिजाइन बनाते समय कौन-कौन से पक्ष विचारणीय होते हैं ?

6. सतत - पर्यटन को परिभाषित कीजिए । सामाजिक उत्तरदायित्वपूर्ण विपणन किस प्रकार से एक गंतव्य के विकास में योगदान करता है ?

7. पर्यटन गंतव्यों के विपणन में राष्ट्रीय पर्यटक संगठन की भूमिका एवं महत्व पर विचार कीजिए ।

8. पर्यटन विपणन में 'पंचम पी / fifth P' पर एक विस्तृत टिप्पणी लिखिए। समुचित उदाहरण से अपने उत्तर की पुष्टि कीजिए ।

9. पर्यटन उत्पादों और सेवाओं के वितरण चैनलों के विभिन्न स्तरों का वर्णन कीजिए। वितरण चैनलों (माध्यमों) के चयन को प्रभावित करने वाले कारकों की भी व्याख्या कीजिए ।

10. निम्नलिखित पर लगभग 150 शब्दों में संक्षिप्त टिप्पणियाँ लिखिए ।

(क) बाजार अनुसंधान का उद्देश्य
ख) एआईडीए (AIDA) फॉर्मूला
ग) प्रचार के उपकरण के रूप में सूचना प्रपत्र
घ) पर्यटन जागरूकता में एन.जी.ओ. की भूमिका

TS-06 Assignment Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Tourism Marketing
  • Language(s) English and Hindi
  • Session January 2024 - July 2024
  • Code TS-06
  • Subject Tourism
  • Degree(s) BTS, DTS
  • Course Core Courses (CC)
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

Assignment Submission End Date

The IGNOU open learning format requires students to submit study Assignments. Here is the final end date of the submission of this particular assignment according to the university calendar.

  • 30th April (if Enrolled in the June Exams)
  • 31st October (if Enrolled in the December Exams).

Download Files & Sessions Details

Here are the PDF files that you can Download for this Assignment. You can pick the language of your choice and see other relevant information such as the Session, File Size and Format.

English Language

  • January 2024 - July 2024 24 Pages (0.00 ), PDF Format SKU: IGNGB-AS-DTS-TS06-EN-444
  • January 2023 - July 2023 19 Pages (0.00 ), PDF Format SKU: IGNGB-AS-DTS-TS06-EN-284

Hindi Language

  • January 2023 - July 2023 26 Pages (0.00 ), PDF Format SKU: IGNGB-AS-DTS-TS06-HI-359

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