MTM7 Managing Sales And Promotion in Tourism(IGNOU Help book for MTM-7 in English Medium)

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Book                            :        MTM-7 Managing Sales And Promotion in Tourism

Author                         :        Chandresh Vimla Tripathi    

ISBN                             :        978-93-81970-20-1                                          

Binding                        :        Paperback

Publisher                    :        Gullybaba Publishing House (P) Ltd.

Number of Pages     :         272

Language                   :         English

SKU: 978-93-81970-20-1 Category:

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MTM-7 Managing Sales And Promotion in Tourism


Chapter-1 Introduction to Sales Management
Chapter-2 Personal Selling
Chapter-3 Sales Process
Chapter-4 Selling Skills
Chapter-5 Retail Communication: Sales Displays
Chapter-6 Sales Force Management
Chapter-7 Sales Planning and Organisation
Chapter-8 Sales: Forecasting, Budget and Control
Chapter-9 Marketing Communication Process
Chapter-10 Promotional Media Use: Case Study of India
Chapter-11 Planning, Managing and Evaluating Promotional Strategy
Chapter-12 Managing Sales Promotion
Chapter-13 Managing Client Agency Relations
Chapter-14 Message Design and Development
Chapter-15 Media Selection, Planning and Scheduling
Chapter-16 Measuring Advertising Effectiveness

Question Papers

1. Solution June: 2011
2. Solution December: 2011
3. Solution June: 2012 
4. Solution December: 2012
5. Solution June: 2013
6. Solution December: 2013


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Weight 0.232 kg


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