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IGNOU MCO-6 Marketing Management

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Book                          :       MCO – 6 Marketing Management

Author                        :       GPH Panel of Experts

ISBN                           :       978-93-81970-14-0

Binding                       :       Paperback

Publisher                    :       Gullybaba Publishing House Pvt. Ltd.

Number of Pages        :       331

Language                    :       English

Edition                         :       2017

SKU: 978-93-81970-14-0 Category:

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MCO-6 Marketing Management

CONTENTS COVERED

Block- 1 Nature and Scope of Marketing
Unit-1 Introduction to Marketing
Unit-2 Marketing Environment
Unit-3 Marketing Information and Research

Block- 2 Understanding Consumers and Selecting Target Markets
Unit-4 Buyer Behaviour
Unit-5 Markets and Markets Segmentation
Unit-6 Market Targeting and Positioning

Block- 3 Product Decisions
Unit-7 Product Concepts and Classification
Unit-8 Product Development and Product Life Cycle
Unit-9 Branding, Packaging and Servicing

Block- 4 Pricing Decisions
Unit-10 Objectives and Methods of Pricing
Unit-11 Price Adjustment Strategies
Unit-12 Regulation of Prices

Block- 5 Distribution Decisions
Unit-13 Distribution Channels
Unit-14 Marketing Intermediaries
Unit-15 Marketing Logistics

Block- 6 Promotion Decisions and Emerging Issues
Unit-16 Marketing Communication
Unit-17 Personal Selling and Sales Promotion
Unit-18 Advertising and Publicity
Unit-19 Emerging Issues in Marketing

 

 

QUESTION PAPERS

1. Solution Paper – June 2009
2. Solution Paper – Dec 2009
3. Solution Paper – June 2010
4. Solution Paper – Dec 2010
5. Solution Paper – June 2011
6. Solution Paper – Dec 2011
7. Question Paper – June 2012
8. Question Paper – Dec 2012
9. Question Paper – June 2013
10. Question Paper – Dec 2013
11. Question Paper – June 2014
12. Question Paper – Dec 2014
13. Question Paper – June 2015

14. Question Paper – Dec 2015
15. Solution Paper – June 2016
16. Solution Paper – Dec 2016
17. Solution Paper – June 2017

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Weight 0.24 kg

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