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MCO6 Marketing Management (IGNOU Help book for MCO-6 in Hindi Medium)

 250.00  150.00

Book                       :       MCO-6 Marketing Management in Hindi Medium

Author                     :       GPH Panel of Experts

ISBN                        :       978-93-82688-71-6

Binding                    :       Paperback

Publisher                 :      Gullybaba Publishing House Pvt. Ltd.

Number of Pages     :      315

Language                 :      Hindi

Edition                      :      2018

SKU: 978-93-82688-71-6 Category:

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Description

MCO-6 Marketing Management In Hindi

CONTENTS COVERED

Block- 1 Nature and Scope of Marketing

Unit-1 Introduction to Marketing
Unit-2 Marketing Environment
Unit-3 Marketing Information and Research

Block- 2 Understanding Consumers and Selecting Target Markets

Unit-4 Buyer Behaviour
Unit-5 Markets and Markets Segmentation
Unit-6 Market Targeting and Positioning

Block- 3 Product Decisions

Unit-7 Product Concepts and Classification
Unit-8 Product Development and Product Life Cycle
Unit-9 Branding, Packaging and Servicing

Block- 4 Pricing Decisions

Unit-10 Objectives and Methods of Pricing
Unit-11 Price Adjustment Strategies
Unit-12 Regulation of Prices

Block- 5 Distribution Decisions

Unit-13 Distribution Channels
Unit-14 Marketing Intermediaries
Unit-15 Marketing Logistics

Block- 6 Promotion Decisions and Emerging Issues

Unit-16 Marketing Communication
Unit-17 Personal Selling and Sales Promotion
Unit-18 Advertising and Publicity
Unit-19 Emerging Issues in Marketing

QUESTION PAPERS

1. Solution Paper – Dec 2010
2. Solution Paper – Dec 2011
3. Solution Paper – June 2012
4. Solution Paper – Dec 2012
5. Solution Paper – June 2013
6. Question Paper – Dec 2013
7. Question Paper – June 2014
8. Question Paper – Dec 2014

9. Question Paper – June 2015
10. Question Paper – Dec 2015
11. Solution Paper – June 2016
12. Question Paper – Dec 2016
13. Solution Paper – June 2017
14. Question Paper – Dec 2017
15. Solution Paper – June 2018

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Weight 0.246 kg

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