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IBO2 International Marketing Management (IGNOU Help book for IBO-2 in English Medium)

 300.00  180.00

Book                       :       IBO-2  International Marketing Management

Author                     :       Vijay Pratap

ISBN                        :       978-93-81066-08-9

Binding                    :       Paperback

Publisher                 :       Gullybaba Publishing House Pvt. Ltd.

Number of Pages     :       325

Language                 :       English

Edition                      :       2018

SKU: 978-93-81066-08-9 Category:

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Description

“To solve your solved assignments queries”

 Buy   IBO-2 International Marketing Environment [Assignment]


IBO-2 International Marketing Environment

CONTENTS COVERED

Block- 1 Introduction to International Marketing
Unit-1 International Marketing Orientation and Involvement
Unit-2 International Marketing : Basic Concepts
Unit-3 Analysing International Marketing Environment

Block- 2 International Market Selection and Entry
Unit-1 Foreign Market Selection
Unit-2 International Market Segmentation
Unit-3 International Marketing Entry Decisions

Block- 3 International Product and Pricing Decisions
Unit-1 International Branding, Packaging and Other Decisions
Unit-2 International Product Planning
Unit-3 International Pricing

Block- 4 International Distribution and Promotion
Unit-1 Personal Selling, Publicity and Sales Promotion
Unit-2 International Marketing Communication
Unit-3 International Distribution
Unit-4 International Advertising

Block- 5 Managing International Marketing Operations
Unit-1 International Marketing of Services
Unit-2 International Marketing Planning, Organising and Control
Unit-3 Emerging Trends and Issues in International Marketing

Block- 6 International Marketing Research
Unit-1 Introduction to International Marketing Research
Unit-2 Data Collection
Unit-3 Data Analysis and Report Writing

QUESTION PAPERS

1. Solution Paper – June 2007
2. Solution Paper – June 2008
3. Solution Paper – Dec 2008
4. Solution Paper – June 2009
5. Solution Paper – Dec 2009
6. Solution Paper – June 2010
7. Question Paper – Dec 2010
8. Solution Paper – June 2011
9. Question Paper – Dec 2011
10. Solution Paper – June 2012
11. Question Paper – Dec 2012
12. Question Paper – June 2013
13. Question Paper – Dec 2013
14. Question Paper – June 2014
15. Question Paper – Dec 2014
16. Question Paper – June 2015
17. Question Paper – Dec 2015
18. Question Paper – June 2016
19. Solution Paper – Dec 2016
20. Solution Paper – June 2017
21. Question Paper – Dec 2017
22. Solution Paper – June 2018

Additional information

Weight 0.254 kg

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