MS65 Marketing of Services (IGNOU Help book for MS-65 in English Medium)

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Book                                :        MS-65 Marketing of Services

Author                             :        Jayant Issac

ISBN                                 :        978-93-81690-86-4

Binding                            :        Paperback

Publisher                        :        Gullybaba Publishing House(P) Ltd.

Number of Pages         :        272

Language                       :        English







SKU: 978-93-81690-86-4 Category:

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MS – 65 Marketing of Services


Block- 1 Marketing of Services — An Introduction

Unit–1 Marketing of Services: Conceptual Framework
Unit–2 Role of Services in Economy
Unit–3 International Trade in Services, The WTO, and India
Unit–4 Consumer Behaviour in Services

Block- 2 Services Marketing Mix

Unit–5 Product and Pricing Decisions
Unit–6 Place and Promotion Decisions
Unit–7 Extended Marketing Mix for Services

Block- 3 Strategic Issues

Unit–8 Service Quality
Unit–9 Managing Demand and Capacity
Unit–10 Customer Retention

Block- 4 Sectoral Applications-I

Unit–11 Financial Services
Unit–12 Tourism and Hospitality Services
Unit–13 Health Services

Block- 5 Sectoral Applications-II

Unit–14 Educational Services
Unit–15 Professional Support Services: Advertising Agencies
Unit–16 Telecommunication Services
Unit–17 Product Support Services


1. Solution Paper – June 2010
2. Solution Paper – Dec 2010
3. Solution Paper – June 2011
4. Solution Paper – Dec 2011
5. Solution Paper – June 2012
6. Solution Paper – Dec 2012


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