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IGNOU MS-06 Marketing for Managers

 250.00  150.00

Book                        :        MS-06 Marketing For Managers

Author                      :        Sanjay Kumar Pathak, Dinesh Verma

ISBN                         :        81-89086-70-7

Binding                     :        Paperback

Publisher                  :        Gullybaba Publishing House Pvt. Ltd.

Number of Pages      :        364

Language                  :        English         

Edition                       :        2018

SKU: 81-89086-70-7 Category:

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Description

MS-6 Marketing For Managers

TABLE OF CONTENTS

Chapter-1 Introduction to Marketing
Chapter-2 Marketing in Developing Economy
Chapter-3 Marketing of Services
Chapter-4 Planning Marketing Mix
Chapter-5 Market Segmentation
Chapter-6 Marketing Organizations
Chapter-7 Marketing Research and its Application
Chapter-8 Determinants of Consumer Behavior
Chapter-9 Models of Consumer Behavior
Chapter-10 Indian Consumer Environment
Chapter-11 Product Decisions and Strategies
Chapter-12 Product Life Cycle and New Product Development
Chapter-13 Branding and Packaging Decisions
Chapter-14 Pricing Policies and Practices
Chapter-15 Marketing Communication
Chapter-16 Advertising and Publicity
Chapter-17 Personal Selling and Sales Promotion
Chapter-18 Sales Forecasting
Chapter-19 Distribution Strategy
Chapter-20 Managing Sales Personnel
Chapter-21 Marketing and Public Policy
Chapter-22 Cyber Marketing

QUESTION PAPERS

1. Solution Paper – Dec 2001
2. Solution Paper – June 2002
3. Solution Paper – Dec 2002
4. Solution Paper – Dec 2003
5. Solution Paper – June 2004
6. Solution Paper – Dec 2004
7. Solution Paper – June 2005
8. Solution Paper – Dec 2005
9. Solution Paper – June 2006
10. Solution Paper – Dec 2006
11. Solution Paper – June 2007
12. Solution Paper – Dec 2007
13. Question Paper – June 2008
14. Question Paper – Dec 2008
15. Question Paper – June 2009
16. Question Paper – Dec 2009
17. Question Paper – June 2010
18. Question Paper – Dec 2010
19. Question Paper – June 2011
20. Question Paper – Dec 2011
21. Solution Paper – June 2012
22. Solution Paper – Dec 2012
23. Question Paper – June 2013
24. Question Paper – Dec 2013
25. Question Paper – June 2014
26. Question Paper – Dec 2014
27. Question Paper – June 2015
28. Question Paper – Dec 2015
29. Solution Paper – June 2016
30. Solution Paper – Dec 2016
31. Question Paper – June 2017
32. Solution Paper – Dec 2017

Additional information

Weight 0.272 kg

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