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IGNOU MS-06
- Marketing for Managers,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-06 Marketing for Managers for IGNOU MBA (MS) Marketing.

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About MS-06 Help Book Latest Edition

MS-06 English Topics Covered

Block 1 - Marketing and its Applications

  • Unit 1 - Introduction to Marketing
  • Unit 2 - Marketing in Developing Economy
  • Unit 3 - Marketing of Services

Block 2 - Marketing Planning and Organisation

  • Unit 1 - Planning Marketing Mix
  • Unit 2 - Marketing Segmentation
  • Unit 3 - Marketing Organization
  • Unit 4 - Marketing Research and its Application

Block 3 - Understanding Consumers

  • Unit 1 - Deteminants of Consumer Behaviour
  • Unit 2 - Models of Consumer Behaviour
  • Unit 3 - Indian Consumer Environment

Block 4 - Product Management

  • Unit 1 - Product Decisions and Strategies
  • Unit 2 - Product Life Cycle and New Product Development
  • Unit 3 - Branding and Packaging Decisions

Block 5 - Pricing and Promotion Strategy

  • Unit 1 - Pricing Policies and Practices
  • Unit 2 - Marketing Communications
  • Unit 3 - Advertising and Publicity
  • Unit 4 - Personal Selling and Sales Promotion

Block 6 - Distribution and Public Policy

  • Unit 1 - Sales Forecasting
  • Unit 2 - Distribution Strategies
  • Unit 3 - Managing Sales Personnel
  • Unit 4 - Marketing and Public Policy
  • Unit 5 - Cyber Marketing

Previous Year Solved Question Papers Included

MS-06 English (Total-35, Solved-19, Unsolved-16)

  • June (2002, 2004-2019)
  • December (2001-2018)

MS-06 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing for Managers
  • Language(s) English
  • Code MS-06
  • Subject Marketing
  • Degree(s) MBA (MS)
  • Course Core Courses (CC)
  • ISBN 978-81-89086-70-1 (English)
  • Pages 392 (English)
  • Weight 314gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.