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IGNOU AMK-01
- Marketing,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of AMK-01 Marketing for IGNOU BA, B.COM, B.Sc. Marketing.

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About AMK-01 Help Book Latest Edition

AMK-01 English Topics Covered

Block 1 - Basic Concepts of Marketing

  • Unit 1 - Nature and Scope of Marketing
  • Unit 2 - Marketing Environment
  • Unit 3 - Markets and Market Segmentation
  • Unit 4 - Consumer Behaviour

Block 2 - Product

  • Unit 1 - Product Concepts and Classification
  • Unit 2 - New Product Development and product Life Cycle
  • Unit 3 - Branding and Packaging

Block 3 - Pricing

  • Unit 1 - Objectives and Methods
  • Unit 2 - Discounts and Allowances
  • Unit 3 - Regulation of Prices

Block 4 - Distribution

  • Unit 1 - Channels of Distribution I
  • Unit 2 - Channels of Distribution II
  • Unit 3 - Physical Distribution

Block 5 - Promotion

  • Unit 1 - Promotion Mix
  • Unit 2 - Personal Selling and Sales Promotion
  • Unit 3 - Advertising and Publicity

AMK-01 Hindi Topics Covered

Block 1 - विपणन की मूलभूत संकल्पनाएँ

  • Unit 1 - विपणन का स्वरूप और विषय-क्षेत्र
  • Unit 2 - विपणन परिवेश
  • Unit 3 - बाजार तथा बाजार का खंडीकरण
  • Unit 4 - उपभोक्ता व्यवहार

Block 2 - उत्पाद

  • Unit 1 - उत्पाद संकल्पनाएँ तथा वर्गीकरण
  • Unit 2 - नए उत्पादों का विकास तथा उत्पाद जीवन-चक्र
  • Unit 3 - ब्रांड निर्धारण तथा डिब्बाबंदीेे

Block 3 - मूल्य निर्धारण

  • Unit 1 - उद्देश्य तथा विधियाँ
  • Unit 2 - छूट तथा रियायतें
  • Unit 3 - कीमतों का विनियमन

Block 4 - वितरण

  • Unit 1 - वितरण माध्यम-I
  • Unit 2 - वितरण माध्यम-II
  • Unit 3 - भौतिक वितरण

Block 5 - संवर्धन

  • Unit 1 - संवर्धन मिश्रण
  • Unit 2 - व्यक्तिगत विक्रय और विक्रय संवर्धन
  • Unit 3 - विज्ञापन और प्रचार

Previous Year Solved Question Papers Included

AMK-01 English (Total-32, Solved-20, Unsolved-12)

  • June (2007-2023)
  • December (2007-2022)

AMK-01 Hindi (Total-31, Solved-6, Unsolved-27)

  • June (2007-2023)
  • December (2007-2022)

AMK-01 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing
  • Language(s) English and Hindi
  • Code AMK-01
  • Subject Marketing
  • Degree(s) BA, B.COM, B.Sc.
  • Course Application-Oriented Courses (AOC)
  • ISBN 978-93-81690-40-6 (English) 978-93-81690-41-3 (Hindi)
  • Pages 240 (English) 252 (Hindi)
  • Weight 192gms (English) 202gms (Hindi)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.