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IGNOU AMK-1 Marketing

 140.00  84.00

Book                                :        AMK-1 Marketing

Author                             :        Dr. Arun Sharma

ISBN                                 :        978-93-81690-40-6

Binding                            :        Paperback

Publisher                        :        Gullybaba Publishing House Pvt. Ltd.

Number of Pages         :        220

Language                       :        English

Edition                             :        2016

SKU: 978-93-81690-40-6 Category:

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Description

AMK-1 Marketing

CONTENTS COVERED

Block- 1 Basic Concepts of Marketing

Unit-1 Nature and Scope of Marketing
Unit-2 Marketing Environment
Unit-3 Markets and Market Segmentation
Unit-4 Consumer Behaviour

Block- 2 Product

Unit-5 Product Concepts and Classification
Unit-6 New Product Development and product Life Cycle
Unit-7 Branding and Packaging

Block- 3 Pricing

Unit-8 Objectives and Methods
Unit-9 Discounts and Allowances
Unit-10 Regulation of Prices

Block- 4 Distribution

Unit-11 Channels of Distribution I
Unit-12 Channels of Distribution II
Unit-13 Physical Distribution

Block- 5 Promotion

Unit-14 Promotion Mix
Unit-15 Personal Selling and Sales Promotion
Unit-16 Advertising and Publicity

 

 

 

QUESTION PAPERS

1. Solution Paper – June 2007
2. Solution Paper – Dec 2007
3. Solution Paper – June 2008
4. Solution Paper – Dec 2008
5. Solution Paper – June 2009
6. Solution Paper – Dec 2009
7. Question Paper – June 2010
8. Question Paper – Dec 2010
9. Question Paper – June 2011
10. Question Paper – Dec 2011
11. Solution Paper – June 2012
12. Solution Paper – Dec 2012
13. Solution Paper – June 2013
14. Solution Paper – Dec 2013
15. Question Paper – June 2014
16. Question Paper – Dec 2014
17. Question Paper – June 2015
18. Question Paper – Dec 2015
19. Solution Paper – June 2016

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Weight 0.15 kg

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